Behavioral Analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT.
Behavioral analytics utilizes the massive volumes of raw user event data captured during sessions in which consumers use application, game, or website, including traffic data like navigation path, clicks, social media interactions, purchasing decisions and marketing responsiveness. Also, the event-data can include advertising metrics like click-to-conversion time, as well as comparisons between other metrics like the monetary value of an order and the amount of time spent on the site.[1] These data points are then compiled and analyzed, whether by looking at session progression from when a user first entered the platform until a sale was made, or what other products a user bought or looked at before this purchase. Behavioral analysis allows future actions and trends to be predicted based on the collection of such data.

Market Analysis and Insights: Global Behavior Analytics Market
The global Behavior Analytics market size is projected to reach US$ 2984 million by 2027, from US$ 414.5 million in 2020, at a CAGR of 32.0% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Behavior Analytics market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Behavior Analytics market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Behavior Analytics market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Behavior Analytics market.

Global Behavior Analytics Scope and Market Size
Behavior Analytics market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Behavior Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
On-Premise
Cloud-Based

Segment by Application
BFSI
IT and Telecom
Military and Defense
Government
Retail and Ecommerce
Healthcare
Energy and Utility
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Balabit Corp
Bay Dynamics
Bottomline Technologies
Cynetcurity
Dtex Systems
E8curity
Exabeam
Fortscalecurity
Gurucul Solutions
HP Enterprise
IBM Corporation
MaAfee
Interset
LogRhythm
Rapid7
Securonix