Mobile Value Added Services (MVAS) Market - Global Outlook and Forecast 2023-2028

Report ID: 970352 | Published Date: Dec 2025 | No. of Page: 73 | Base Year: 2024 | Rating: 4.2 | Webstory: Check our Web story

Impact of U.S Tarrifs Analyzed 2025

Mobile Value Added Services solution generates large revenue opportunity for network operators as more and more number of user access communication, utility, transaction, and infotainment services on mobile.
This report contains market size and forecasts of Mobile Value Added Services (MVAS) in Global, including the following market information:
Global Mobile Value Added Services (MVAS) Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Mobile Value Added Services (MVAS) market was valued at 404030 million in 2021 and is projected to reach US$ 616420 million by 2028, at a CAGR of 6.2% during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
SMS Service Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Mobile Value Added Services (MVAS) include AT&T, Apple, Google, Vodafone, Mahindra Comviva, Inmobi, Onmobile Global, Comverse and Kongzhong. etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Mobile Value Added Services (MVAS) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Value Added Services (MVAS) Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Mobile Value Added Services (MVAS) Market Segment Percentages, by Type, 2021 (%)
SMS Service
Multimedia Information Service
Mobile Money
Mobile Infotainment
Others
Global Mobile Value Added Services (MVAS) Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Mobile Value Added Services (MVAS) Market Segment Percentages, by Application, 2021 (%)
Enterprise
Personal
Global Mobile Value Added Services (MVAS) Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Mobile Value Added Services (MVAS) Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Mobile Value Added Services (MVAS) revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Mobile Value Added Services (MVAS) revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
AT&T
Apple
Google
Vodafone
Mahindra Comviva
Inmobi
Onmobile Global
Comverse
Kongzhong

Frequently Asked Questions
Mobile Value Added Services Market In Global report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Mobile Value Added Services Market In Global report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Mobile Value Added Services Market In Global report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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