Direct-to-Consumer (DTC)Testing Market - Global Outlook and Forecast 2024-2031

Report ID: 1566917 | Published Date: Jan 2026 | No. of Page: 63 | Base Year: 2025 | Rating: 4.3 | Webstory: Check our Web story
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Impact of U.S Tarrifs Analyzed 2025 

1 Introduction to Research & Analysis Reports
    1.1 Direct-to-Consumer (DTC)Testing Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Direct-to-Consumer (DTC)Testing Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Direct-to-Consumer (DTC)Testing Overall Market Size
    2.1 Global Direct-to-Consumer (DTC)Testing Market Size: 2021 VS 2028
    2.2 Global Direct-to-Consumer (DTC)Testing Market Size, Prospects & Forecasts: 2017-2028
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Direct-to-Consumer (DTC)Testing Players in Global Market
    3.2 Top Global Direct-to-Consumer (DTC)Testing Companies Ranked by Revenue
    3.3 Global Direct-to-Consumer (DTC)Testing Revenue by Companies
    3.4 Top 3 and Top 5 Direct-to-Consumer (DTC)Testing Companies in Global Market, by Revenue in 2021
    3.5 Global Companies Direct-to-Consumer (DTC)Testing Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Direct-to-Consumer (DTC)Testing Players in Global Market
        3.6.1 List of Global Tier 1 Direct-to-Consumer (DTC)Testing Companies
        3.6.2 List of Global Tier 2 and Tier 3 Direct-to-Consumer (DTC)Testing Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 by Type - Global Direct-to-Consumer (DTC)Testing Market Size Markets, 2021 & 2028
        4.1.2 Routine Clinical Laboratory Testing
        4.1.3 Medical Genetic Laboratory Testing
    4.2 By Type - Global Direct-to-Consumer (DTC)Testing Revenue & Forecasts
        4.2.1 By Type - Global Direct-to-Consumer (DTC)Testing Revenue, 2017-2022
        4.2.2 By Type - Global Direct-to-Consumer (DTC)Testing Revenue, 2023-2028
        4.2.3 By Type - Global Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Direct-to-Consumer (DTC)Testing Market Size, 2021 & 2028
        5.1.2 Doctor Office
        5.1.3 Internet
        5.1.4 Others
    5.2 By Application - Global Direct-to-Consumer (DTC)Testing Revenue & Forecasts
        5.2.1 By Application - Global Direct-to-Consumer (DTC)Testing Revenue, 2017-2022
        5.2.2 By Application - Global Direct-to-Consumer (DTC)Testing Revenue, 2023-2028
        5.2.3 By Application - Global Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
6 Sights by Region
    6.1 By Region - Global Direct-to-Consumer (DTC)Testing Market Size, 2021 & 2028
    6.2 By Region - Global Direct-to-Consumer (DTC)Testing Revenue & Forecasts
        6.2.1 By Region - Global Direct-to-Consumer (DTC)Testing Revenue, 2017-2022
        6.2.2 By Region - Global Direct-to-Consumer (DTC)Testing Revenue, 2023-2028
        6.2.3 By Region - Global Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    6.3 North America
        6.3.1 By Country - North America Direct-to-Consumer (DTC)Testing Revenue, 2017-2028
        6.3.2 US Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.3.3 Canada Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.3.4 Mexico Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
    6.4 Europe
        6.4.1 By Country - Europe Direct-to-Consumer (DTC)Testing Revenue, 2017-2028
        6.4.2 Germany Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.4.3 France Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.4.4 U.K. Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.4.5 Italy Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.4.6 Russia Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.4.7 Nordic Countries Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.4.8 Benelux Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
    6.5 Asia
        6.5.1 By Region - Asia Direct-to-Consumer (DTC)Testing Revenue, 2017-2028
        6.5.2 China Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.5.3 Japan Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.5.4 South Korea Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.5.5 Southeast Asia Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.5.6 India Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
    6.6 South America
        6.6.1 By Country - South America Direct-to-Consumer (DTC)Testing Revenue, 2017-2028
        6.6.2 Brazil Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.6.3 Argentina Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Direct-to-Consumer (DTC)Testing Revenue, 2017-2028
        6.7.2 Turkey Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.7.3 Israel Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.7.4 Saudi Arabia Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
        6.7.5 UAE Direct-to-Consumer (DTC)Testing Market Size, 2017-2028
7 Players Profiles
    7.1 23andMe
        7.1.1 23andMe Corporate Summary
        7.1.2 23andMe Business Overview
        7.1.3 23andMe Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.1.4 23andMe Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.1.5 23andMe Key News
    7.2 deCODEme
        7.2.1 deCODEme Corporate Summary
        7.2.2 deCODEme Business Overview
        7.2.3 deCODEme Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.2.4 deCODEme Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.2.5 deCODEme Key News
    7.3 DNA DTC
        7.3.1 DNA DTC Corporate Summary
        7.3.2 DNA DTC Business Overview
        7.3.3 DNA DTC Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.3.4 DNA DTC Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.3.5 DNA DTC Key News
    7.4 GeneByGene
        7.4.1 GeneByGene Corporate Summary
        7.4.2 GeneByGene Business Overview
        7.4.3 GeneByGene Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.4.4 GeneByGene Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.4.5 GeneByGene Key News
    7.5 Genecodebook Oy
        7.5.1 Genecodebook Oy Corporate Summary
        7.5.2 Genecodebook Oy Business Overview
        7.5.3 Genecodebook Oy Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.5.4 Genecodebook Oy Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.5.5 Genecodebook Oy Key News
    7.6 Genetrainer
        7.6.1 Genetrainer Corporate Summary
        7.6.2 Genetrainer Business Overview
        7.6.3 Genetrainer Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.6.4 Genetrainer Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.6.5 Genetrainer Key News
    7.7 MD Revolution
        7.7.1 MD Revolution Corporate Summary
        7.7.2 MD Revolution Business Overview
        7.7.3 MD Revolution Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.7.4 MD Revolution Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.7.5 MD Revolution Key News
    7.8 Myriad Genetics
        7.8.1 Myriad Genetics Corporate Summary
        7.8.2 Myriad Genetics Business Overview
        7.8.3 Myriad Genetics Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.8.4 Myriad Genetics Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.8.5 Myriad Genetics Key News
    7.9 Navigenics
        7.9.1 Navigenics Corporate Summary
        7.9.2 Navigenics Business Overview
        7.9.3 Navigenics Direct-to-Consumer (DTC)Testing Major Product Offerings
        7.9.4 Navigenics Direct-to-Consumer (DTC)Testing Revenue in Global Market (2017-2022)
        7.9.5 Navigenics Key News
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

List of Tables
    Table 1. Direct-to-Consumer (DTC)Testing Market Opportunities & Trends in Global Market
    Table 2. Direct-to-Consumer (DTC)Testing Market Drivers in Global Market
    Table 3. Direct-to-Consumer (DTC)Testing Market Restraints in Global Market
    Table 4. Key Players of Direct-to-Consumer (DTC)Testing in Global Market
    Table 5. Top Direct-to-Consumer (DTC)Testing Players in Global Market, Ranking by Revenue (2021)
    Table 6. Global Direct-to-Consumer (DTC)Testing Revenue by Companies, (US$, Mn), 2017-2022
    Table 7. Global Direct-to-Consumer (DTC)Testing Revenue Share by Companies, 2017-2022
    Table 8. Global Companies Direct-to-Consumer (DTC)Testing Product Type
    Table 9. List of Global Tier 1 Direct-to-Consumer (DTC)Testing Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 10. List of Global Tier 2 and Tier 3 Direct-to-Consumer (DTC)Testing Companies, Revenue (US$, Mn) in 2021 and Market Share
    Table 11. By Type – Global Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2021 & 2028
    Table 12. By Type - Direct-to-Consumer (DTC)Testing Revenue in Global (US$, Mn), 2017-2022
    Table 13. By Type - Direct-to-Consumer (DTC)Testing Revenue in Global (US$, Mn), 2023-2028
    Table 14. By Application – Global Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2021 & 2028
    Table 15. By Application - Direct-to-Consumer (DTC)Testing Revenue in Global (US$, Mn), 2017-2022
    Table 16. By Application - Direct-to-Consumer (DTC)Testing Revenue in Global (US$, Mn), 2023-2028
    Table 17. By Region – Global Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2021 & 2028
    Table 18. By Region - Global Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), 2017-2022
    Table 19. By Region - Global Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), 2023-2028
    Table 20. By Country - North America Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2022
    Table 21. By Country - North America Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2023-2028
    Table 22. By Country - Europe Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2022
    Table 23. By Country - Europe Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2023-2028
    Table 24. By Region - Asia Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2022
    Table 25. By Region - Asia Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2023-2028
    Table 26. By Country - South America Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2022
    Table 27. By Country - South America Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2023-2028
    Table 28. By Country - Middle East & Africa Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2022
    Table 29. By Country - Middle East & Africa Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2023-2028
    Table 30. 23andMe Corporate Summary
    Table 31. 23andMe Direct-to-Consumer (DTC)Testing Product Offerings
    Table 32. 23andMe Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 33. deCODEme Corporate Summary
    Table 34. deCODEme Direct-to-Consumer (DTC)Testing Product Offerings
    Table 35. deCODEme Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 36. DNA DTC Corporate Summary
    Table 37. DNA DTC Direct-to-Consumer (DTC)Testing Product Offerings
    Table 38. DNA DTC Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 39. GeneByGene Corporate Summary
    Table 40. GeneByGene Direct-to-Consumer (DTC)Testing Product Offerings
    Table 41. GeneByGene Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 42. Genecodebook Oy Corporate Summary
    Table 43. Genecodebook Oy Direct-to-Consumer (DTC)Testing Product Offerings
    Table 44. Genecodebook Oy Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 45. Genetrainer Corporate Summary
    Table 46. Genetrainer Direct-to-Consumer (DTC)Testing Product Offerings
    Table 47. Genetrainer Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 48. MD Revolution Corporate Summary
    Table 49. MD Revolution Direct-to-Consumer (DTC)Testing Product Offerings
    Table 50. MD Revolution Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 51. Myriad Genetics Corporate Summary
    Table 52. Myriad Genetics Direct-to-Consumer (DTC)Testing Product Offerings
    Table 53. Myriad Genetics Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
    Table 54. Navigenics Corporate Summary
    Table 55. Navigenics Direct-to-Consumer (DTC)Testing Product Offerings
    Table 56. Navigenics Direct-to-Consumer (DTC)Testing Revenue (US$, Mn), (2017-2022)
List of Figures
    Figure 1. Direct-to-Consumer (DTC)Testing Segment by Type in 2021
    Figure 2. Direct-to-Consumer (DTC)Testing Segment by Application in 2021
    Figure 3. Global Direct-to-Consumer (DTC)Testing Market Overview: 2021
    Figure 4. Key Caveats
    Figure 5. Global Direct-to-Consumer (DTC)Testing Market Size: 2021 VS 2028 (US$, Mn)
    Figure 6. Global Direct-to-Consumer (DTC)Testing Revenue, 2017-2028 (US$, Mn)
    Figure 7. The Top 3 and 5 Players Market Share by Direct-to-Consumer (DTC)Testing Revenue in 2021
    Figure 8. By Type - Global Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 9. By Application - Global Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 10. By Region - Global Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 11. By Country - North America Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 12. US Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 13. Canada Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 14. Mexico Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 15. By Country - Europe Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 16. Germany Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 17. France Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 18. U.K. Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 19. Italy Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 20. Russia Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 21. Nordic Countries Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 22. Benelux Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 23. By Region - Asia Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 24. China Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 25. Japan Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 26. South Korea Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 27. Southeast Asia Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 28. India Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 29. By Country - South America Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 30. Brazil Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 31. Argentina Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 32. By Country - Middle East & Africa Direct-to-Consumer (DTC)Testing Revenue Market Share, 2017-2028
    Figure 33. Turkey Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 34. Israel Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 35. Saudi Arabia Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 36. UAE Direct-to-Consumer (DTC)Testing Revenue, (US$, Mn), 2017-2028
    Figure 37. 23andMe Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 38. deCODEme Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 39. DNA DTC Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 40. GeneByGene Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 41. Genecodebook Oy Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 42. Genetrainer Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 43. MD Revolution Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 44. Myriad Genetics Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
    Figure 45. Navigenics Direct-to-Consumer (DTC)Testing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
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Companies Included in Reports:
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Frequently Asked Questions
Direct-to-Consumer Testing Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Direct-to-Consumer Testing Market report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Direct-to-Consumer Testing Market report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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